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Consumer shopping habits are evolving at a pace that requires brands to act fast and continuously adapt. Platforms that once shaped discovery are being replaced by personal AI agents that don’t just help consumers shop. They shop for them.
In this new era of Intelligent Commerce, simply being findable isn’t enough. Brand product content, pricing data, and values need to be structured, machine-readable, and ready to surface in AI-led conversations. But how?
Join R/GA, Fast Company and speakers from L'Oréal, Pinterest and Shopify as we explore the impact of agentic commerce — and what brands can do to lead within today’s consumer shopping journey.
Where: Virtual link to be shared at RSVP
Date: Wednesday November 12
Time: 12:00 - 12:50 PM EST
Speakers

Mark Elkins
Global General Manager, E-commerce, L’Oréal

Meghann Mackenzie
SVP, Executive Strategy Director, R/GA

Nick Coronges
Global Chief Technology Officer, R/GA

Toby Barnes
Director of Design, Shopify
